advertising, while fundamentally changing the purpose of marketing in business. Like hollywood insiders who stumble upon star wars merchandising revenue, we believe marketers are, for the most part, blind to this new opportunity. A few are beginning to see that in order to be successful, we must kill our old marketing beliefs to discover a new pattern. Cloud crm giant salesforce holds an annual event in san francisco called dreamforce.
It is one of the most valuable physical events in the world, attracting over 150,000 people and hundreds of sponsors each year. Johnson & johnson operates babycenter.com as a completely separate division of the company. Babycenter reaches over 45 million whatsapp number list parents per month from all corners of the globe through its 11 properties owned and operated in nine different languages. Eight out of ten american mothers use babycenter. The lego movie by lego was created as a for-profit initiative. On a budget of $60 million, the film's worldwide receipts totaled nearly half a billion dollars.
These examples are just the tip of the iceberg, often barely noticeable to marketers or even considered irregularities or luck. But in the near future, this model will be the rule, not the exception, for any innovative company on the planet. marketing as a profit center will be the rule, not the exception, for any innovative business, says @joepulizzi. Click to tweet hand-related content: the fourth reason for content marketing: a profit center generate value outside of products according to siriusdecisions, there is a 1 in 25 chance of reaching a c-level executive through outbound